A recent article in Financial Times examined the topic of big data in the airline industry. I had the honour to contribute to the article together with a number of airlines sharing their views. I would like to elaborate further on this topic and expand it with my vision for the future of airline industry.
We have just finished our second hackathon on the topic of blockchain in transportation. This time, the hackathon was held in Dublin and we focused on the aviation part of the transportation business.
I was honoured to be a speaker and the chairman of Airline Chief Digital & Innovation Officer Summit 2017, which has just concluded in Shanghai, China. This was an excellent opportunity to get an insight into the largest emerging market in the world, which remains relatively unknown to the rest of the world. It was also a chance to discuss the hot topic of digital transformation within the airline industry with speakers and attendees from all over the world.
My recent visit to Aviation Festival in London convinced me again that airlines now understand the importance of digital technology to their business. There is no C-level presentation anymore without citing digital as a strategic priority. However, when it comes to the next level of detail, the clarity disappears. It is obvious that digital technology brings non-linear changes which are simply not understood well by many of the players in the airline space. Humans are simply not very good at dealing with non-linear thinking.
How will travelling look like in the future? Will we have the same user experience or will we have completely new means of transportation? The one thing we know for sure in Comtrade Digital Services is that airborne travel can feel completely differently for travelers – even today! How? – Get inspired by John, who is using our new Chatbot for Airlines and is being guided throughout his entire journey.