The majority of banks and other financial institutions today only see one direction for development. The digital one. And while this is doubtlessly the right decision the actual path to achieving the goal is different for every organization as banks and insurance companies enter the process at different levels of maturity.
“Omni banking strategy” is not a term the financial services industry can dismiss as a buzzword - it’s a real business necessity for the companies that want to survive the digital disruption. An effective omnichannel strategy provides customers with a consistent experience across all physical and digital channels – ensuring seamless access to financial products and services wherever, whenever, and however customers want to engage.
Driven by technology, regulation and user demand, the digital transformation of the Financial Services sector is advancing faster than anyone could imagine. This is why Luxembourg House of Financial Technology hosted PSD2 – CHANGING THE GAME, a sector-wide event discussing PSD2 solutions, on 9 February.